About Nintendo: A Legacy of Playful Innovation
Welcome to the world of Nintendo, where imagination knows no bounds and play is at the heart of everything we do. Since our founding in 1889 as a playing card company in Kyoto, Japan, Nintendo has evolved into a global pioneer in interactive entertainment. Our journey has been marked by a commitment to creativity, innovation, and the belief that everyone, regardless of age, should experience the joy of play.
Founding Values: A Deck of Innovation
Nintendo began its journey under the visionary leadership of Fusajiro Yamauchi, who recognized the power of play in bringing people together. Our initial venture into the world of playing cards laid the foundation for the innovative spirit that would define Nintendo in the years to come.
Evolution into Electronic Entertainment: From Pixels to Playgrounds
In the 1970s, Nintendo made a bold leap into electronic entertainment. We introduced the Color TV-Game, a home console that marked the beginning of our exploration into the world of video games. This spirit of innovation continued with the creation of iconic franchises like Donkey Kong, The Legend of Zelda, and Super Mario Bros., forever changing the landscape of interactive entertainment.
Game Boy Revolution: Portable Play for Everyone
The launch of the Game Boy in 1989 revolutionized gaming by making it truly portable. Gamers could now carry their favorite titles with them, breaking down barriers and allowing play to become an integral part of everyday life.
Wii and DS: Redefining Interactive Experiences
In the mid-2000s, we introduced the Wii and Nintendo DS, devices that transformed the way people interacted with games. The Wii, with its motion-sensing controls, brought a new level of physicality to gaming, while the DS introduced dual screens and touch controls, opening up new avenues for creativity and engagement.
Switching Things Up: The Nintendo Switch Phenomenon
Launched in 2017, the Nintendo Switch represents the culmination of our dedication to versatile and accessible gaming experiences. Its unique design seamlessly transitions from home console to handheld device, allowing players to enjoy games anytime, anywhere. The innovative Joy-Con controllers further enhance the gaming experience, fostering social play and bringing people together.
A Universe of Characters and Worlds
At Nintendo, we believe in the power of characters and stories to captivate audiences. From the heroic exploits of Link in Hyrule to the whimsical adventures of Mario in the Mushroom Kingdom, our rich roster of characters and worlds continues to captivate players of all ages.
Beyond Gaming: Amiibo, Theme Parks, and More
Nintendo’s influence extends beyond gaming consoles. The introduction of Amiibo figures brings the magic of our characters into the real world, creating new ways for fans to interact with their favorite games. Additionally, partnerships with Universal Parks & Resorts have given rise to immersive Nintendo-themed attractions, inviting visitors to step into the worlds they love.
Commitment to Quality and Innovation
Throughout our history, Nintendo has remained committed to delivering high-quality, innovative, and, above all, fun experiences. We continue to explore new technologies, embrace creative challenges, and push the boundaries of what is possible in the world of interactive entertainment.
Join us as we embark on the next chapter of play, where the joy of gaming knows no limits. Nintendo: Where Play Never Ends.